Invisible coca cola machine

I was researching ideas for the next media task and I came across

a video that really attracted my attention. It was very interesting. For Valentines day this year, coca cola thought it would be a cool idea to broadcast and reach out to their audience through digital media. The idea was an invisible vending machine that would only appear to couples.

Now that’s great advertising because not only will it get the brand to gain audience but it creates speculation. It’s using art in advertising. People are left with an impression which they will probably always associate vending machines/love/valentines day to coke.


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